We don’t know if he and Pepsi planned this but it seems Dynamo has made quite the sensation on the social media machine.
Apparently, a guy cannot just float along side a double-deck bus without it bringing attention of the entire world through the internet. It went viral shortly after it was posted to YouTube and like any social virus, it spread quickly as friends shared it with friends, co-workers, fellow travelers and, we’re guessing, the NSA.
There have been theories about how Dynamo performed the effect but as long-time readers of Inside Magic know, we do not reveal secrets. We just marvel and the ingenuity and creativity evidenced by this expert piece of advertising and well-executed public magic performance.
You can read about how the effect was performed on The Christian Science web page. The author of that article is the son of an unnamed female magician and refuses to give away the real secrets but does share some of the meta-secrets behind the science behind the magic.
Check out the full article here.